Meta Ads
Lead-generation campaigns on Facebook and Instagram, structured for testing and scaling.
- Campaign & ad set structure
- Instant forms with qualifiers
- Retargeting & lookalikes
Available for freelance campaigns
Lower cost per qualified lead. Not cheaper clicks.
I run paid social for Dubai real estate and GCC e-commerce, and I measure success by what reaches sales, not what fills a dashboard.
I run
Meta Ads
TikTok Ads
Snapchat Ads
Google Ads
Mahmoud MahrousPerformance Marketing · Dubai
9+years in marketing
AED 50M+real estate sales in one year · Jet Horizon
EGP 50M+healthcare revenue from campaigns · Saudi German Hospital
EGP 20M+e-commerce sales · Al Ateeq Perfume
Why brands hire me
Most media buyers report clicks. I report revenue.
Budgets are easy to spend. What decision-makers need is someone who owns the outcome, from the first creative to the closed deal, and can explain every dirham in the report.
"If a campaign can't be tied to a sale, it isn't finished yet."
Mahmoud Mahrous
01
Revenue is the KPI
I optimize toward qualified leads, meetings and closed sales, with the sales team and CRM inside the loop. AED 50M+, EGP 50M+ and EGP 20M+ in tracked results across three sectors.
02
Strategy and execution in one person
I plan the funnel, buy the media, script and edit the creative, and build the landing page. No agency handoffs, no waiting a week for a new ad.
03
Built for the Gulf buyer
Arabic-first and English campaigns written for UAE, GCC and international audiences, not translated as an afterthought.
04
Proven across sectors
Real estate in Dubai, e-commerce and retail, and healthcare in Egypt. The same discipline works because it is built on data, not on one market.
How I run a campaign
Every stage of the funnel, owned end to end
Most leads are lost between the ad and the sales call. I manage the whole path, so the number that improves is qualified leads, not clicks.
01
Research & audience
Project, price point and buyer profile define who sees the ad: local end-users, GCC investors or overseas buyers.
02
Creative & hooks
Arabic and English Reels, statics and carousels. Several hooks per ad set so the data picks the winner.
03
Landing page & forms
Dedicated bilingual pages or instant forms with qualifying questions, built to convert on mobile.
04
Tracking
Pixel, conversion events and UTMs set before launch, so every lead is traced to its campaign and creative.
05
CRM handoff
Leads routed to the sales team in the CRM fast, with source data attached for follow-up.
06
Optimize & report
Budget moved weekly toward the lowest qualified CPL. Clear reports for management, with next steps.
Channels & skills
What I manage day to day
Media buying is the core. The creative, landing page and reporting work around it is what makes the budget perform.
TikTok & Snapchat Ads
Short-form video campaigns that reach younger investors and the Gulf audience at a lower CPM.
- Native vertical creatives
- Lead forms & traffic to site
- Creative refresh cycles
Google Ads & SEM
Search campaigns that capture buyers already looking for a project, area or developer.
- High-intent keywords
- Project-specific ad groups
- SEO-aligned landing pages
Landing pages & CRO
Bilingual, Arabic-first project pages built for speed and form completion on mobile.
- Project microsites
- Short, qualifying forms
- WhatsApp click-to-chat
Analytics & reporting
KPIs that management can act on: spend, CPL, lead quality and pipeline, by project and channel.
- CPL, CTR, CPM, frequency
- Weekly optimization logs
- Monthly reports to leadership
Ad creative production
I shoot, edit and script the ads myself, so creative testing moves at the speed media buying needs.
- Property Reels & walkthroughs
- Premiere Pro & After Effects
- AI-assisted creative variants
Portfolio
Campaigns & results
Campaigns I ran across real estate, e-commerce and healthcare. Tap a card to see the gallery and results.
Brands I've worked with
Partners in success
Experience
9+ years. Three sectors. Real revenue.
Real estate, e-commerce and healthcare, with one job: turn ad spend into revenue. The numbers below are sales and revenue tied to campaigns I ran.
Feb 2025 – Present
Current
Current
Marketing Manager
Jet Horizon Properties · Dubai
AED 50M+ in property sales in one year from campaigns I managed
- Plan and optimize paid campaigns on Meta, TikTok, Snapchat and Google for off-plan, resale and rental listings.
- Track CPL, lead volume, reach and video retention, and shift budget toward the best-performing projects and creatives.
- Build landing pages and the ad creative itself: Reels, walkthroughs and agent videos in Arabic and English.
E-commerce & retail
Marketing Manager
Al Ateeq Perfume · alateeqperfume.com
EGP 20M+ in online sales
- Run paid social and performance campaigns for an Egyptian e-commerce perfume brand.
- Manage the full online funnel: product ads, retargeting, store conversion and repeat purchases.
Jul 2024 – Jan 2025
Senior Marketing & Communications Executive
DICON Investments
- Ran digital campaigns across social, email and SEO/SEM for corporate initiatives and events.
- Monitored budgets and campaign performance, and reported results to stakeholders.
May 2023 – Jun 2024
Marketing Manager
Zona Studio Agency
- Led digital marketing and branding strategy for clients in the UAE and GCC.
- Analyzed campaign data and turned it into optimization plans for each client.
Jan 2015 – May 2023
Senior Marketing & Communications
Saudi German Hospital · Cairo
EGP 50M+ in revenue generated from campaigns
- Directed media buying, SEO and social media for healthcare campaigns.
- Ran brand-awareness and patient-acquisition campaigns over eight years.
Toolkit
Platforms and tools I work in
Ad platforms
Meta Ads ManagerTikTok AdsSnapchat AdsGoogle Ads
Tracking & data
Meta PixelEvents ManagerUTMsAnalyticsSEO / SEM
CRM & web
Pixxi CRMLanding pagesShopifyWhatsApp
Creative
PhotoshopIllustratorPremiere ProAfter EffectsAI tools
Digital MarketingHubSpot Academy
Business & Marketing StrategiesUniversity of London & LBS · Coursera
Brand ManagementUniversity of London & LBS · Coursera
The Strategy of Content MarketingUC Davis · Coursera
Graphic Design & VideographyAdobe Creative Suite diplomas
BA, PhilosophyHelwan University · 2012
Blog
Notes from the ad account
Short, practical reads on media buying for real estate and e-commerce in the UAE.
Want this applied to your campaigns?Let's talk
Work with me
Three ways to start
Pick the one that fits where you are. Every engagement starts with a short call to agree on the numbers that matter.
Ad account review
I go through your Meta, TikTok, Snapchat or Google account and show you where budget is being wasted and what to fix first.
- 30-minute call
- Top 5 fixes, ranked by impact
- Free, no commitment
Launch campaign
End-to-end paid campaign for an off-plan launch, a product drop or a seasonal push: strategy, creative, landing page, tracking and daily optimization.
- Funnel and audience plan
- Arabic and English ad creative
- Landing page and CRM handoff
- Results report after launch
Performance partner
Ongoing ownership of your paid media, or a full-time leadership role in your marketing team.
- Monthly budget and channel planning
- Weekly optimization and creative testing
- Reporting to management
Contact
Let's turn your next budget into sales.
Tell me the project, budget range and target market. I reply on WhatsApp within the same working day, and the first review is free.